Why Choose a Specialist Voice Provider When You Already Have Great Internet?
If your business uses Aussie Broadband for internet connectivity, you’re already working with one of Australia’s most trusted network providers. But here’s a question many Australian business decision-makers are asking: should your business voice communications separate provider be different from your internet supplier? The answer, increasingly, is yes—and there are compelling reasons why separating these services makes strategic sense.
Aussie Broadband has built an excellent reputation for reliable NBN business internet services. However, voice communications require a different level of specialisation, support, and features that dedicated telecommunications providers like SIPcity deliver. Think of it this way: you wouldn’t expect your electricity provider to specialise in office furniture, even though both are essential to running your business.
The Australian Telecommunications Landscape Has Changed
The Australian telecommunications market analysis shows that market share concentration has fallen in recent years, with the top four providers’ revenue share declining from 84.5% in 2019-20 to 79.5% in 2024-25. This shift reflects the rise of specialist providers offering focused solutions that meet specific business needs.
More Australian businesses are recognising that one-size-fits-all telecommunications bundles often compromise quality in favour of convenience. Instead, they’re choosing best-of-breed providers for each service. You might use Aussie Broadband for internet because they excel at NBN connectivity, whilst partnering with SIPcity for voice because we specialise in business communications.
What Makes Voice Communications Different from Data
Voice and data services have fundamentally different requirements. Internet connectivity needs bandwidth and reliability for general business operations. Voice communications, however, require consistent quality of service, specialist features like call recording and analytics, integration with business systems, and expert support from people who understand telecommunications nuances.
The Australian Communications and Media Authority (ACMA) regulates VoIP providers under specific telecommunications standards. These regulations ensure that voice service providers maintain certain quality and compliance benchmarks, particularly around emergency services access and network reliability.
The SIPcity Advantage: Australian Owned, Voice Focused
SIPcity is an Australian founded, owned, and run company that specialises exclusively in business communications. Whilst we do offer business internet services on the same NBN network as Aussie Broadband, our core expertise lies in voice communications. This specialisation means every feature, every support interaction, and every innovation is designed specifically for business voice needs.
When you choose SIPcity for voice whilst maintaining Aussie Broadband for internet, you benefit from specialist knowledge in telecommunications. Our team lives and breathes VoIP, hosted phone systems, and Cloud PBX solutions. We understand call routing complexities, SIP trunking configurations, and the integration requirements that modern businesses demand.
Redundancy and Risk Management Benefits
Separating your voice and data providers creates an additional layer of business continuity protection. If your internet connection experiences issues, having your voice communications on a separate provider means you maintain alternative contact methods. This redundancy is particularly valuable for businesses where customer communication is critical.
Additionally, if you need to change internet providers in the future—perhaps moving to a different NBN speed tier or switching technologies entirely—your voice communications remain unaffected. This flexibility reduces downtime and simplifies transitions.
Feature-Rich Voice Solutions That Internet Providers Often Overlook
Internet service providers typically offer voice as a complementary service rather than a core offering. SIPcity’s Cloud PBX solutions include advanced features that general ISPs rarely match. These include sophisticated call routing and auto-attendant options, comprehensive call analytics and reporting, integration with CRM and business management systems, mobile app functionality for remote workers, shared SMS capabilities for team messaging, and customisable call handling rules.
These features aren’t just nice-to-haves—they’re essential tools that improve customer service, enhance team collaboration, and provide valuable business insights. When voice is your provider’s primary focus, these capabilities are continuously refined and expanded.
Support That Understands Business Communications
When you experience a voice communications issue, you need support staff who specialise in telecommunications troubleshooting. Whilst Aussie Broadband offers excellent internet support, SIPcity’s team focuses exclusively on voice-related queries. We understand call quality issues, codec configurations, bandwidth allocation for VoIP, and the intricacies of SIP protocols.
This specialised support means faster resolution times and more accurate diagnoses. Our team knows the right questions to ask and can quickly identify whether issues are voice-specific or relate to your broader network infrastructure.
Cost Efficiency Through Specialist Pricing
Many businesses assume bundling services with one provider offers better value. However, specialist voice providers often deliver superior cost efficiency. Because voice is our core business, we’ve optimised our pricing models specifically for business communications needs. You’re not subsidising other service lines or paying for features you don’t need.
SIPcity’s pricing structures reflect our deep understanding of business calling patterns. We offer flexible plans that scale with your usage, whether you’re a small business making hundreds of calls monthly or a larger organisation managing thousands of interactions daily.
Integration with Your Existing Infrastructure
One concern businesses often raise is compatibility. Will a separate voice provider work seamlessly with Aussie Broadband internet? The answer is absolutely yes. Modern VoIP services are designed to operate across any quality internet connection. SIPcity’s solutions work perfectly over Aussie Broadband’s NBN services, and we can help optimise your network configuration to ensure excellent call quality.
We’ll work with your existing infrastructure, whether that’s Aussie Broadband or any other internet provider. Our focus is ensuring your voice communications perform flawlessly, regardless of your underlying internet service.
The Australian Business Advantage
As an Australian owned and operated company, SIPcity understands the unique needs of Australian businesses. We’re familiar with local regulations, business hours expectations, and the communication challenges faced by organisations across different states and territories. Our support team operates in Australian time zones, speaks your language, and understands the nuances of doing business in Australia.
This local focus matters. When you need assistance, you’re speaking with people who understand Australian business culture and can provide relevant, contextual support. You’re also supporting Australian jobs and keeping telecommunications expertise within our borders.
Making the Switch Is Easier Than You Think
Businesses often hesitate to separate providers due to perceived complexity. However, transitioning your voice services to SIPcity whilst maintaining Aussie Broadband for internet is straightforward. We handle number porting, configuration, and testing to ensure a smooth transition. Your staff will experience minimal disruption, and you’ll quickly benefit from enhanced voice capabilities.
Most importantly, you maintain complete control. If you’re happy with Aussie Broadband for internet, there’s no need to change. You simply add specialist voice services from SIPcity to create a more robust, feature-rich telecommunications environment.
Get Started with SIPcity Today
Whether you’re currently using Aussie Broadband or another provider for your business internet, SIPcity offers the specialist voice communications expertise your organisation deserves. Our Australian team is ready to discuss how our Cloud PBX, Hosted Phone System, and VoIP solutions can transform your business communications whilst working seamlessly with your existing internet service.
Contact us today to explore how SIPcity can enhance your business voice capabilities. Get in touch with our team to arrange a consultation, discuss your specific requirements, or start a trial of our business communications solutions.