If you’re an Optus customer searching for an Optus Loop alternative, you’re not alone. Many Australian businesses love their Optus internet but find that Optus Loop doesn’t meet their business voice needs. The good news? You can keep your reliable Optus internet connectivity whilst switching to SIPcity, a dedicated business VoIP provider that delivers the features, reliability, and support your business actually needs.
Optus has been a cornerstone of Australian telecommunications for decades, delivering quality mobile and internet services. However, their current business phone system offering, Optus Loop, has left many businesses searching for better options. SIPcity provides that Optus Loop alternative, allowing you to maintain your existing Optus services for what they do well, whilst partnering with specialists for your critical business voice communications.
Why Businesses Seek an Optus Loop Alternative
Optus Loop launched as a cloud-based business phone system designed to help SMEs modernise their communications. However, real-world business user experiences reveal significant challenges that drive companies to seek alternatives.
Reviews on platforms like Capterra highlight reliability concerns that affect business operations. Business owners report that the Optus Loop app “randomly doesn’t forward client phone calls” and “keeps logging itself out without you knowing about it (which means it doesn’t work at all).” One reviewer discovered they’d “missed a heap of client phone calls that were never forwarded through, or flagged”, only finding out when examining detailed call logs.
The Cost of Unreliable Business Voice
Another business owner noted: “I have been blaming my significantly low number of new client calls on a combination of my marketing ability and the poor economy. But recently discovered how much of that problem is attributable to the Optus Loop business phone system.” When your phone system silently fails to connect customer calls, you’re losing opportunities without even knowing it.
These aren’t isolated incidents. Multiple reviewers describe similar reliability issues, app failures, and missed calls. For businesses where customer communication drives revenue, an unreliable phone system isn’t just inconvenient, it’s a fundamental business problem requiring a better solution.
SIPcity: The Optus Loop Alternative Built for Business
SIPcity exists for one purpose: delivering exceptional business voice communications to Australian companies. As a dedicated Optus Loop alternative, we’ve built our entire platform specifically for business VoIP reliability, business communications features, and excellent support. This focused specialisation produces tangible differences that businesses notice immediately.
Our infrastructure includes redundant systems across multiple Australian data centres, automatic failover capabilities, and continuous monitoring designed specifically for business voice traffic. The silent failures and random logouts that plague Optus Loop simply don’t occur with properly engineered business VoIP platforms built from the ground up for reliability.
Features That Actually Work
SIPcity’s Cloud PBX includes the comprehensive feature set that modern Australian businesses require: advanced call routing with time-based rules, comprehensive IVR (Auto-Attendant) menus for professional call handling, call recording and transcription with secure cloud storage and easy retrieval, detailed call analytics, CRM integration with platforms like HubSpot, shared SMS Inbox for team communication and customer engagement, and mobile apps that actually stay connected and work reliably.
When business VoIP is your entire focus rather than a side offering, continuous feature development and refinement become priorities. We invest in expanding capabilities because voice communications is all we do.
Keep Your Optus Internet – It Works Well
Choosing SIPcity as your Optus Loop alternative doesn’t mean abandoning Optus entirely. If your Optus business internet performs reliably, there’s no reason to change it. Many of our customers maintain Optus for internet connectivity whilst using SIPcity for business voice—getting the best of both providers.
Optus delivers quality NBN connectivity, innovative satellite solutions for remote locations, and extensive mobile coverage. These are their strengths. The smart approach involves using each provider for their specialisation: Optus for internet and mobile where they excel, SIPcity for dedicated business voice where we specialise.
Seamless Integration with Optus Internet
SIPcity’s business VoIP services work perfectly over Optus internet connections. We’re carrier-agnostic. Our platforms deliver excellent call quality regardless of which internet provider you use. This flexibility means you’re never locked into using one company for all telecommunications services.
Implementation is straightforward. Your Optus internet service continues unchanged. We handle number porting from Optus Loop, configure your new business phone system, train your team, and ensure everything functions smoothly before going live. All transitions occur during business hours without any operational disruption.
Support That Understands Business VoIP
Many businesses find that general telecommunications support teams lack the deep VoIP expertise needed for complex issues. When support staff handle mobile billing, internet troubleshooting, and business phone systems simultaneously, specialised knowledge in any single area naturally diminishes.
SIPcity’s support model differs completely because we support precisely one thing: business VoIP. Our Australian-based team comprises voice communications specialists who troubleshoot business phone issues daily. They understand call routing complexities, codec configurations, CRM integrations, and the specific communications requirements of Australian businesses.
Australian-Based Specialist Support
As an Australian founded, owned, and operated company, SIPcity provides support from teams who understand Australian business requirements. We operate during Australian business hours, comprehend local regulations administered by the Australian Communications and Media Authority, and know the specific challenges Australian companies face.
When you need urgent support, you’re speaking with people in your timezone who understand your business context—not navigating overseas call centres or dealing with staff unfamiliar with Australian telecommunications requirements.
Better Value Without Long Contracts
Optus Loop’s pricing includes a Basic plan at $25 per month per user and a Premium plan at $50 per month per user, both requiring 24-month contracts. These represent minimum commitments of $600 to $1,200 per user over the contract term.
SIPcity’s comparable business VoIP packages deliver extensive features at competitive pricing from just $5/month without lock-in contracts. This flexibility allows businesses to adapt as needs change without penalty. According to analysis of the telecommunications services market, Australian businesses increasingly prefer specialist providers for specific services—recognising that focused providers often deliver superior value.
The True Cost of Unreliable Voice
Beyond monthly fees, consider the business cost of unreliable voice services. One Optus Loop reviewer discovered they’d been losing customer calls without realising it—blaming low inquiry numbers on marketing when the actual problem was system failures. How many opportunities is an unreliable phone system costing your business?
Dedicated business VoIP providers structure pricing transparently. We don’t have hidden installation fees, unexpected hardware charges, or complex bundles. You receive straightforward pricing with clear feature inclusions, making budgeting simple.
Transitioning from Optus Loop to SIPcity
Businesses experiencing Optus Loop challenges often worry that switching providers will disrupt operations. However, transitioning to SIPcity as your Optus Loop alternative typically proves simpler than continuing with an unreliable platform. We’ve successfully migrated numerous businesses from Optus Loop with well-established processes.
We step you through all technical aspects: porting your existing business numbers, configuring call routing and features, setting up mobile apps and desk phones, and more. Your team typically experiences the transition as simply starting to use a more reliable phone system.
Immediate Reliability Improvements
Businesses switching to SIPcity consistently report immediate improvements. Calls that were previously missed start coming through reliably. Mobile apps that randomly logged out stay connected consistently. Features that were complicated to configure work intuitively. These fundamental improvements affect your ability to serve customers and operate professionally.
The support experience improves equally dramatically. Instead of navigating general telecommunications support, you work directly with business VoIP specialists who understand your system intimately and resolve issues quickly.
Why Focused Expertise Matters
Business voice communications are too important to be a secondary bundled offering. Unreliable communication sends customers straight to competitors. Your team’s productivity suffers when they can’t communicate effectively. When your phone system lacks essential features, you operate at a disadvantage.
SIPcity also provides business internet on the same NBN network as Optus. If you’re happy with your Optus internet, keep it, but know that you’d be in good hands switching your voice to SIPcity, an Australian founded, owned, and run local company. Our primary focus is VoIP and that’s why businesses choose us as their Optus Loop alternative, not because Optus lacks telecommunications experience, but because voice communications demands dedicated expertise.
Make the Switch to SIPcity
If you’re currently using Optus Loop and experiencing the lack of features, reliability issues, app failures, or missed calls that other businesses report, you have options. Keep your Optus internet service, it’s likely working well for you. Simply transition your business voice communications to SIPcity, where our dedicated communication focus delivers the reliability and features your company deserves.
Our team specialises in helping businesses move from underperforming voice platforms to robust, reliable business VoIP solutions. We understand the frustrations businesses face when voice services don’t meet expectations.
Contact SIPcity today to discuss how we can serve as your Optus Loop alternative and transform your business communications. Get in touch with our specialist team to arrange a consultation and discover what dedicated business VoIP expertise delivers for Australian companies. Call us on 1800 150 686 and speak with a member of our team.